Many consumers are concerned with their carbon footprint.
As such, they may choose electronic options, such as email, ebooks, and the like, over printing. What they may not realize is that there are real benefits to printing. Canon Solutions America, through its participation on the board of Two Sides, is committed to supporting the print community by promoting the responsible production and use of print and paper.
Two Sides is a global initiative by companies from the Graphic Communications Industry including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes, and postal operators. The common goal is to promote the sustainability of the industry and dispel common environmental misconceptions by providing consumers with verifiable information on why print and paper is an attractive, practical, and sustainable communications medium.
Two Sides promotes the sustainability of the Graphic Communications Industry by publicizing the positive steps that the industry is taking to reduce its environmental impact. It provides facts and information to explain the sustainability and effectiveness of print and paper versus alternative media. Members of Two Sides are encouraged to promote the adoption of sustainable business initiatives, including responsible sourcing of materials, production, print and design, consumption, and disposal.